Comments on: Pepsi Chooses Social Media over Super Bowl Ad http://www.beato.com/2010/02/pepsi-social-media/ Communications Technology Consulting Wed, 07 Jul 2010 00:27:10 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rick English http://www.beato.com/2010/02/pepsi-social-media/#comment-40 Rick English Fri, 05 Feb 2010 00:18:28 +0000 http://www.beato.com/?p=466#comment-40 As fast as we / I read everything I can on trying to keep up with the social medium issue, I realize that trying to understand it well enough to provide counsel to a paying client, is unfair to the client. For me the only way to keep up is to align myself with those that actually are considered expert…and genuinely experienced. Bluffing your way through only undermines your own credibility. Don't even try. As fast as we / I read everything I can on trying to keep up with the social medium issue, I realize that trying to understand it well enough to provide counsel to a paying client, is unfair to the client. For me the only way to keep up is to align myself with those that actually are considered expert…and genuinely experienced. Bluffing your way through only undermines your own credibility. Don’t even try.

]]> By: Blair Boone http://www.beato.com/2010/02/pepsi-social-media/#comment-39 Blair Boone Thu, 04 Feb 2010 20:29:01 +0000 http://www.beato.com/?p=466#comment-39 As we discussed the other night, I think your analogy to economists and recessions -- you only know you're in one after the fact -- is the perfect expression of what's happening right now with social media and advertising. I'll add that many people in the ad biz who are waiting for the economic recovery to boost their business will miss the recovery entirely unless they get hip to SM in a big hurry and start offering some SM solutions to their clients. Kinda awkward when a paradigm shift coincides with a massive economic downturn. It's way too easy to focus on the wrong problem. As we discussed the other night, I think your analogy to economists and recessions — you only know you’re in one after the fact — is the perfect expression of what’s happening right now with social media and advertising. I’ll add that many people in the ad biz who are waiting for the economic recovery to boost their business will miss the recovery entirely unless they get hip to SM in a big hurry and start offering some SM solutions to their clients.

Kinda awkward when a paradigm shift coincides with a massive economic downturn. It’s way too easy to focus on the wrong problem.

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