I’ve found that active (not passive!) verbs work best to summarize my services on a client invoice. Here’s my list of 100 best action verbs for invoices that earn moneyl
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Convenience Pays: My Unintended Brand Loyalty to Exxon Mobil Gasoline
Through the simple convenience of Exxon Mobil Speedpass — and with my consent —the company has gained 14+ years of my loyalty to their product.
U.S. Postal Service Ridiculous Charges for Shipping Stamps
Buying first-class stamps through the USPS.com website incurs an additional $1.00 for “shipping and handling” to deliver the stamps to your house! Instead of adding charges for delivery (ridiculous), the Postal Service should sell books of first-class stamps through their website with a $0.44 credit for delivery — the current rate of a single first-class stamp. The tag line could be: “Hey, we’re stopping at your house anyway… want us to drop off some stamps??”
Why I Completely Redesigned My Website
My old website had three major flaws: (1) the content was always old, (2) it had lousy SEO stats; (3) it poorly communicated my business capabilities. I fixed all three by switching from a custom website design to a total blogging platform.
Which is better… Free or Almost Free?
Research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains. The first experiment offered subjects a (Lindt chocolate) truffle for 15 cents (about half its actual cost) or a [...]
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Mike Beato combines expertise in creative website design, technical skills, information architecture, productivity and future thinking as a consultant, speaker and blogger.
