I’ve found that active (not passive!) verbs work best to summarize my services on a client invoice. Here’s my list of 100 best action verbs for invoices that earn moneyl
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My check-in at the Holiday Inn Arlington at Ballston brought unwelcome news. Because of Hurricane Irene two weeks before, the hotel needed work on their electrical system the next day — with the power off in the hotel from 10:00 a.m. until 6:00 p.m. on a Saturday! The hotel made no attempt to contact me before I showed up. They made it worse by fumbling the customer service follow up.
Through the simple convenience of Exxon Mobil Speedpass — and with my consent —the company has gained 14+ years of my loyalty to their product.
Buying first-class stamps through the USPS.com website incurs an additional $1.00 for “shipping and handling” to deliver the stamps to your house! Instead of adding charges for delivery (ridiculous), the Postal Service should sell books of first-class stamps through their website with a $0.44 credit for delivery — the current rate of a single first-class stamp. The tag line could be: “Hey, we’re stopping at your house anyway… want us to drop off some stamps??”
My old website had three major flaws: (1) the content was always old, (2) it had lousy SEO stats; (3) it poorly communicated my business capabilities. I fixed all three by switching from a custom website design to a total blogging platform.
Research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains. The first experiment offered subjects a (Lindt chocolate) truffle for 15 cents (about half its actual cost) or a [...]
Mike Beato combines expertise in creative website design, technical skills, information architecture, productivity and future thinking as a consultant, speaker and blogger.
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Mike Beato (mikebeato)
Technology, innovation and communications consultant. Early adopter and promoter of productivity tools. Marathoner.