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		<title>Which is better&#8230; Free or Almost Free?</title>
		<link>http://www.beato.com/2009/12/which-is-better-free-or-almost-free/</link>
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		<pubDate>Thu, 03 Dec 2009 15:52:02 +0000</pubDate>
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		<description><![CDATA[Research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains. The first experiment offered subjects a (Lindt chocolate) truffle for 15 cents (about half its actual cost) or a [...]]]></description>
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